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James Audun Moe
Manager, Creative and Information Services
The Boeing Company

February 17, 2016
Holiday Inn, 12:00 PM

"Beyond Brand. A behind-the-scenes look at the renowned Boeing brand"

Join us as James Moe gives us some insight into Boeing's centennial (this year) and then an overview of brand principles along with a couple of examples of big brands that do a good job of staying on top of the game. Next he will go into a deeper dive of the Boeing brand, their brand tools, and strategy. He will finish it up with some examples of their brand in action (ads, internal and external) and some photography.

James Audun Moe manages the creative team that supports Boeing’s brand and advertising and corporate communications teams in Seattle and Chicago. He has worked in marketing, branding, and social media at Boeing for the past fifteen years. A Montana native, James first learned marketing and leadership basics while herding sheep during summers on his family’s ranch near Martinsdale. He learned early that if you can convince a herd of sheep to buy into a goal, you can win over any audience!

James holds a Bachelor of Arts in History from the University of Montana and an MBA from the University of Phoenix. While he lives in Seattle, he spends as much time as possible with his family and friends where his heart is – in Montana.

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American Advertising Awards
March 5, 2016
Meadow Lark Country Club 6:00 PM

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TBA
March 16, 2016
Heritage Inn, 12:00 PM

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TBA
April 6, 2016
Hilton Garden Inn, 12:00 PM
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Elisabeth Leamy, National News Correspondent
(she is the one on the left)
April 20, 2016
Heritage Inn, 12:00 PM

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Campaign Meeting
May 4, 2016
Heritage Inn, 12:00 PM

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Ad Club Awards Meeting
May 18, 2016
Meadow Lark Country Club, 5:30 PM


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