Oh, what a night!

The papparazzi were interviewing guests as they arrived with rather
unexpected queries. It makes for a great ice-breaker to start the evening.

Once again, we used two screens, one for the names of the winners
and the other to show the Gold Art Work.

Meadow Lark Country Club put out a great appetizer assortment.

Tough placement on the mic for our fabulous MC Keith Teske while
committee-chair Callie Moss congratulates the Silver Addy winner
from CSG Media for their work on the menu for Dave's Sushi.

Banik Communication's Eric Heidle and videographer Charlie Fern
watch as we played a portion of their entry titled, "Empty Spaces".

New this year was a People's Choice Award. Votes were cast by
texting your selection with results in real time on the screen behind
Keith in this photo. The winner was "Empty Space".

The final award of the night was the judge's choice for "Best of Show" which was presented to Classic Ink for their work on JLF Architect's
beautiful website.

What are the awards?

The American Advertising Awards are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local AAA competitions. The mission of the AAA competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local American Advertising Awards - Montana, is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national American Advertising Awards competition. Entry in your local competition is the first step toward winning a national ADDY®.

Entering the competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a GOLD ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY®. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

The Student American Advertising Awards is also a three-tier national competition, which is sponsored by the AAF and National Ad 2. Occurring in conjunction with the prestigious ADDY Awards, the Student American Advertising Awards recognize and reward creative excellence by students.


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