Our own Chuck Fulcher, aka "The Ad Man", led us through the deconstruction and reconstruction of a series of newspaper ads. Examples came from Helena, Missoula and Cut Bank. His goal in each example was simplification, direct message. A common refrain from an advertiser is that because the space is expensive, they feel the need to mention every product and or service they offer. Unfortunately, the message gets lost in the clutter. Chuck's talk was well received and future presentations will focus on other media types, helping our members get the most bang for their advertising buck.
April 16, 2014
Once again I got way more than I expected with Thor's presentation. I knew the information about the Tailgater would be interesting but I wasn't expecting a valuable life lesson to go along with the marketing plan. Thor shared his motivation with us, his nine-year old son. More than a device that allows you to have a great set-up for tailgating, it illustrated to his son that if you work hard you can make your dreams come true.
April 2, 2014
Great Falls native, Thor Swensson, the inventor of the Tailgater, will discuss the process that led to national promotion of this unusual device. From endorsement by aNASCAR driver to a trip to the Shark Tank, hear about the highs and lows of the process.
Sarah wowed the crowd with her story of how Red Ants Pants came to be. Take a great idea and a ton of hard work and the next thing you know, you are a great success.
March 19, 2014
Meadow Lark Country Club
Sarah Calhoun grew up on a farm in Connecticut and received he degree in Enbionmental Studie from Gettysburg Collee. After five years working outdoor education jobs, including instructing for Outward Bound and leading trail crews, she was rather fed up with wearing men's work pants.
She moved to Bozeman in 2004 where she purchased a copy of How to Start a Small Business for Dummies. Upon learning what a business plan was, she promptly wrote on, started designing pants, and Red Ants Pants was born.
Wanting to live in a rural Montana ranching twon, in 2005 she moved to White Sulphur Springs and set up her hoffice, storefront, and distribution center in an old historic saddle shop. In October 2006, she opened the doors to the first ever company dedicated to making work pants for women. Finally…workwear for women!
The evening was great success, in spite of Mother Nature dropping a frigid blanket over the entire state. We had a great turnout of enthusiastic creatives. Six students from MSU-Bozeman came with Meta Newhouse, who won gold in the professional category. There are photos from the event on our Addys page.
When: March 1, 2014
Where: Meadow Lark Country Club
What: The 2014 American Advertising Awards, Montana Show, celebrating the best work in our industry from 2013. Come see what your peers are doing and pick up your trophys for what you are doing. Advertising professionals from all over Montana will be here to see who did what. If you were there last year, you know it was a kick, if not, don't be kicking yourself for missing AAF - Great Falls coolest party!
I don't think we could have found a more knowledgable individual to get us up to speed on Twitter and social media in general. Luis used some great examples of work he is doing for the AAF - Seattle group to get the wheels spinning as we incorporate more social media into the club's marketing as well as member's other organizations.
When: February 19, 2014
Where: Holiday Inn
Topic: Social versus Anti-Social Marketing
Who: Luis Antezana
What: How about a common sense guide to the new realities of social media, twitter like you mean it! Tara and I got to hear Luis on a panel at the Western Regionals and knew he was the right messenger for this very important, yet confusing, topic. Some members are of the opinion that I have an overly-extensive vocabulary, Luis makes me sound like a drooler.(He is crazy smart)
What an amazing day. We had approximately 100 students from local schools that piled into the Heritage Hall at 8:30 that morning and listened to 16 presenters give them insight into their careers. From Dr. Wolff's opening welcome, to Julie McCamley's close, the speakers did a great job.
When: February 11, 2014
Where: College of Great Falls - MSU
Who: Real World Business, Advertising and Marketing presented by the members of the Ad Club
What: A full day of speakers addressing 100 High School students with real world examples of career choices and skill sets they need to be developing to succeed in those fields.
Dr. Moe was amazing. She told the story of her upbringing and how often a happenstance event changed the direction of her life and everyone around her. Sometimes, what seemed like a disaster, opened a new door or made a new connection that yielded a wonderful outcome. Even the way some people, like her Dad, viewed an incident, shaped the reaction.
When: February 5, 2014
Where: Heritage Inn
What: Member meeting
Topic: “Tell-tale Hearts”
Who: Dr. Mary Sheehy Moe: Mary Sheehy Moe retired in 2010 from a 38-year career in education, beginning as a high school English teacher and ending as Montana’s Deputy Commissioner for Two-Year Education. She now chairs the Great Falls school board and the advisory board for the Mansfield Center for Performing Arts and Great Falls Public Schools board of trustees and serves as a court-appointed special advocate for neglected and abused children. She is married to Great Falls native Duane Moe, a retired special agent for the US Forest service. They have three grown children and two grandchildren.
If you have heard Dr. Moe speak before, you know you are in for a treat. No one displays more knowledge and passion about public education than Dr. Moe.
Well there was a little panic as more people came in than I had expected, even with the hotel bumping the count by 15%. We added seating which gave the room a cozy feel.
Dr. Luke instantly connected with the audience and continued to build that connection throughout her presentation. At one point she asked the attendees to rate their job satisfaction on a scale of 1 - 10, write it down and turn it in. I had a member comment to me later that it made her think about it in a way that she had not done before. Dr. Luke did a great job putting an amazing amount of information into a 30 minute presentation.
She followed that up with a two-hour presentation later that afternoon. The extra time allowed her to drill down much further. She made numerous supporting references and could include video clips to further explain concepts.
When: January 15, 2014
Where: Holiday Inn, Aronson Room
What: Member meeting, this is the third Wednesday of January, no meeting on the first Wednesday as that is January 1, 2014.
Who: Dr. Melissa Luke
"Advertising is a Game & Mind-set Wins Each Time You Play"
Dr. Luke will be presenting concepts from her amazing book, Life in the World of Yomo: Start the Adventure to Your Perfect Calling. Life is too short not to enjoy every day. Dr. Luke will give you tools to make the changes to get the most out of work and life.
Her message is too important to limit it to 25 minutes at lunch so she has agreed to do a 2-hour session at the Cameron Auditorium on the Benefis East Campus. Admission is FREE for Ad Club members but seating is limited. Call the office today at 761-6453 or send an e-mail to me to reserve tickets. Non-Ad Club members will be $15 a ticket. This event will be full so call early to make sure you aren't standing at the door with a sad, puppydog face.
This was a crazy good time. Holiday Committee, led by Linnette Haman, somewhat followed by Kris Holmlund, Kassie Longfellow and Shannon Wyatt, under the watchful left eye of board liaison Kristine Schow (she saves her right eye for more complicated adventures), put together a great event. Lots of folks turned out to participate. The Holiday Inn put out a 3-mile long buffet of lots of fun foods. Beverages were flowing, members were figuring out how to game the system, all good. We had a "Wheel of Fortune" courtesy of our friends at KRTV, with all kinds of prizes at $5 per spin. Ad Club matched that amount as well as the amount raised through 50/50 ticket sales, but wait, there is more. Ryan Jordan and Max Smith won the 50/50 pot, complicated, don't ask, but the super-cool part is that they donated the money back and it all went to The Children's Receiving Home, $1,492 worth of help for a great group. Carrie Galvez from the Children's Receiving Home was there to let us know what our help meant. She also sent a nice letter after the event, PDF is here. Now that is what Christmas is all about!
When: December 4, 2013, 5:00 P.M. (Holiday Evening Event)
Where: Holiday Inn, front lobby
What: Nice, relaxed networking event to celebrate the season with your friends in Ad Club. Admission is free, even for your guest. We will have a few opportunities for you to toss some dollars in a jar, all proceeds will be matched by Ad Club and a check in all of the member's names will be given to the Children's Receiving Home in time to spread a little Christmas cheer in the lives of some kids that really need it.
Shannon Wyatt of the Meadow Lark Country Club, arranged for us to be downstairs in the Grill Room. It had a great feel, cozy for 75 people. Ad Club's great friend, Marty Severson loaned us an 8 foot by 10 foot screen so we could continue in the "go big or go home tradition". The screen provided enough real estate to do justice to the Smart4Two commercial from Barcelona featuring a soundtrack by Jack White. The theme of the meeting was teamwork, an easy theme to illustrate as our members do it every day. Norma Ashby gave a wrap-up of the Cosby event with an electronic reveal of the amazing net income. The new Colors of Fall chair, Ali Winberry, gave a status report for the coming year, changing the date of the event to October, per multiple artists request. Linnette Haman and the Holiday Event committee invited everyone to attend that event on December 4, 2013 from 4:00 PM to 7:00 PM in the lobby of the Holiday Inn. We are raising money to give to the Children's Receiving Home, what could symbolize Christmas more than that. Julie McCamley finished the meeting by unveiling the new Team Ad Club hat that she presented to the members of the Colors of Fall and Celebrity Celebration committees as well as the Board of Directors. Lots of positive feedback after the meeting, just goes to show, you don't want to miss a single meeting.
When: November 20, 2013, 12:00 P.M.
Where: Meadow Lark Country Club (I told you to pay attention)
What: Member Meeting
Speaker: Business meeting, updates on Cosby et all.
An epic day for Ad Club. So many stories to tell from members interaction with a legend. Some members unknowingly provided fodder for his performance that night. "Montana" is his new name for his wife. Rather than explain that, just take it as a positive.
Great Falls turned out in big numbers, over 1700 folks laughing for two hours. Bill Cosby made me think that apparently I am a 76 year-old black man, as I live the scenario he described.
When: Thursday, November 14, 2013
Where: Mansfield Center
What: An Evening with Bill Cosby
Join us at the Mansfield Center for an evening you will be telling your friends about for years to come. The incomparable Bill Cosby, on stage in Great Falls. Brought to you by Ad Club in it's Celebrity Celebration series.
Christal Gammill, our district Governor brought Linda Orcelletto, the district Secretary, with her. They did a cool tag-team approach to explain the benefits of our national association. By being a member of AAF-Great Falls, all of our members are also members of our national organization, the American Advertising Federation. The dues for that membership are forwarded by the local group. Benefits include access to a "Members Only" portal on the AAF website, discounts with industry suppliers, and lobbying efforts on our behalf to name just a few.
In other news, I fell for Julie's story about giving the RockStar award to Annie, Kristine and Tara for giving up their weekend to attend the Western Regional Conference as well as the myriad of other projects they help on. I built the animation, adding a few more layers, "Caution, NickleBack Ahead" seemed funny to me. Little did I realize that I was the recipient. Embarrassed and flattered at the same time is a strange mix. Thank you to them and the entire club for allowing me to enjoy coming to work every day.
When: November 6, 2013, 12:00 P.M.
Where: Heritage Inn
What: Member Meeting
Speaker: Christal Gammill, the Governor of AAF District 11, she is the top of the heap. Christal lives in Boise, Idaho but travels the country looking out for the interest of District 11 on a national level. In the time she is not volunteering her time for AAF, she works for the international Ad Agency, Publicis. She was a participant in the AAF's National Advertising Student Competition and then worked her way through the heirarchy to be at her current position. Christal will give you some insight into what your AAF membership means on a national, regional and district level.
On a side note, the board of AAF-Great Falls has started sending representatives to our district and regional meetings. The last two were held in Boise and Christal was part of the team that made everyone from Montana feel so welcome. This is a great chance to return the favor.
A clear, cohesive message is what Mark advocates for the Museum of the Rockies and that is the message he delivered at our October 16th meeting.
He ran through a series of previous ads that looked like seven people were operating on their own. Then came MOR, and MOR, and MOR. Driving home the point that the Museum of the Rockies was more than a dinosaur museum. Showing the variety of exhibits but always with a consistent theme. As Mark said, it always comes back to Marketing 101:
Where are we?
Where do we want to go?
How do we get there?
An excellent presentation that was well received by our members.
When: October 16, 2013, 12:00 P.M.
Where: Holiday Inn
What: Member Meeting
Speaker: Mark Robinson, marketing director of Museum of the Rockies. Mark used to work for agencies in Memphis and Atlanta but came to Montana each year. He was determined to make Montana home, some sort of aversion to making money I suppose, at any rate he was able to take over the marketing for one of the Crown Jewels of Montana, the Museum of the Rockies. Just prior to coming to speak to our club he was busy shipping a dinosaur to the Smithsonian. I don't suppose you would Fed-X it since it is 65 million years old, a couple of more days shouldn't mattter. I am sure he will have some tales to tell.
Carol Bradley did a great job describing the current state of the publishing world. More authors are getting published than ever before. She also spelled out that it requires a lot of preparation before you approach the publisher. You must flesh out your idea and show your abilities.
Norma Ashby was able to report that there are less than 100 tickets, out of 1700 left, all the higher priced seats are sold.
Max Smith and Kathy Lear gave a wrap-up report on the Colors of Fall Art Show and Expo. Artists reviews gave high marks to members of Ad Club for attitudes and helpfulness. To Max and Kathy's surprise, they were presented with well deserved RockStar Awards.
When: October 2, 2013, 12:00 P.M.
Where: Holiday Inn
What: Member Meeting
Speaker: Carol Bradley, nationally published author and nice person. Carol just finished her second book. She learned a lot with her first book and can share some of the changes to the publishing and marketing of the second non-fiction tome. As they say, "Education is what you get when you don't get what you want." Learn from Carol's experience so you won't have to relearn when you publish your book, we all have one inside us.
We started this meeting with the Guiness commericial featuring the basketball players in wheelchairs. Great visuals for the concepts of loyalty, dedication, friendship and celebration.
Speaking of celebration, the planets came into alignment and we had a member whose birthday fell on a meeting date. Chuck Fulcher, we had the Beatles sing him happy birthday, had giant flames from that many candles and fun was had by all.
When: September 18, 2013, 12:00 P.M.
Where: Holiday Inn
What: Member Meeting
Speaker: Aaron Draplin for Draplin Design out of Portland, USA. Aaron did a great job, really bringing home how important it is to bring passion to your work.
When: September 13, 14, and 15, 2013
Where: Montana Expo Park, Exhibition Hall
What: 2nd Annual Colors of Fall Show and Expo
Following up on the success of the 2012 Colors of Fall, Kathy Lear, Max Smith and an entire committee of volunteers put together and even bigger and better show this year. The VIP party on Friday night was a very elegant affair. Kristine Schow and her committee really turned the Exhibition Hall into a showplace. The artists seemed relaxed and visited with everyone as they wandered through the exhibits.
The Chamber of Commerce kicked things off with a ribbon cutting. The highlight on Saturday was the announcement of the winners of the Budding Artists competition.
Plans are already underway to make next year's show an even bigger success. Thanks to all the volunteers that made this a reality.
We started the meeting with a video clip from Madison Rising playing the National Anthem that had everyone on their feet. Next was a dignified plaque for our outgoing President, Callie Norheim. Followed by a bit of a Callie roast featuring Rhett in drag and those two lovable midgets, Chuck Fulcher and Ryan Jordan. We closed the roast with 18 of our past President's adding to Callie's scarf collection. It was an impressive sight to see 18 years of Ad Club leadership on the stage at one time.
Our new President, Julie McCamley, did a little housekeeping with an update to the bylaws and then started calling names to give gift certificates away. Tracy Houck brought "Arts on Fire" tickets to give away and Julie matched her with "Colors of Fall VIP tickets.
The Education initiative which will involve all of our members was unveiled and met with great applause. It is a great way to use the club's expertise to give back to the community.
18 new members were introduced including the gang of eight from KRTV. Welcome.
The weirdest thing of the meeting was the amount that was given away for the 50/50...it was $50.50, wowser!
When: September 4, 2013, 12:00 P.M.
Where: Heritage Inn (not a typo, we are mixing it up a bit this year so be sure to check the schedule for the meeting location)
What: First member meeting of the 2013-2014 Ad Club Year
Speaker: No speaker for this meeting but there is lots of housekeeping to do for the coming year. Updates on committee progress through the summer. Plus lots more.
Welcome back to Ad Club and a brand new year with ambitious goals that only the movers and shakers of Ad Club could accomplish.
Marlene did a fantastic job, 172 people attended the event and she seemed to connect with each of them. Thanks to Mark Willmarth at Vison West for putting this together.
When: August 14, 2013, 1:30 P.M. to 5:00 P.M.
Where: Holiday Inn, Aronson Room
What: STOP WORKPLACE DRAMA workshop
Join us as professional speaker and author Marlene Chism shows you how to identify the three components always present in drama so you can eliminate drama at the core and reclaim your peace and prosperity. To learn more visit www.stopworkplacedrama.com or www.marlenechism.com.
Ad Clubbers heard Mark Willmarth give a presentation based on Ms. Chism's concepts and now Ad Club and Vision West are working together to bring her to share her knowledge in a seminar environment, much more than Mark could cover in his luncheon presentation. Tickets are $45 each or a table of 8 is $340. Call the Ad Club office at 761-6453 to purchase your tickets today. This is getting close almost 150 tickets sold so far, make sure to get your ticket ordered.