Ad Club Awards Meeting
May 18, 2016
Meadow Lark Country Club, 5:30 PM
Each year we give several awards to members that have gone above and beyond. Former winners of our Golden Award meet to select this year's honoree. The ladies select a gentleman and the gentlemen select the lady.
The Club President selects one member for the Mover and Shaker award. This honoree is selected because they have been instrumental in the Club's success during that President's term.
The final award of the event is the highest award an AAF Club can present, the Silver Medal Award. The recipient does not have to be an Ad Club member but must have demonstrated both advertising and community involvement during their career.
Please join us to recognize all the honorees.
Elisabeth Leamy, National News Correspondent
(she is the one on the left)
April 20, 2016
"The Future is FUSIC"
April 6, 2016
Established in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing film and music ad production companies in America. Throughout his career, Farnsworth and his team have been directly responsible for creating thousands of commercials, many of which are still being aired today. Hummingbird's client roster has featured major corporations including Coca-Cola, Pepsi, Ford, Kellogg's, Budweiser, Purina, Oscar Meyer, Dolby Atmos (now being installed in theaters), and many more. In 2010, Bob was featured as an icon in the advertising industry on NBC’s Today Show, which showcased some of Hummingbird's most well known work. The people at Hummingbird claim “it's easier to say what we haven’t worked on!”
Bob started his career in music and eventually transitioned into film. He is currently in the pre-production stage of ‘It’s a Wonderful Life: The Rest Of The Story,’ a sequel project which began over ten years ago and was the catalyst that led Hummingbird into film production.
Farnsworth and his team at Hummingbird have recently developed the concept of “FUSIC” (the fusion of film and music), a natural extension of his musical background. With a message largely based on his 2014 TEDx Talk, he now travels nationwide, spreading the news with a presentation called: “The Future is FUSIC.”
A native of Greenville, SC, Farnsworth graduated from Furman University in 1974 with a degree in English, and in the same year became a recording artist with ABC Records. He now lives in Nashville with his wife, and they have 5 children. He is actively involved in the Nashville community through Tres Dias and his church, Covenant Presbyterian. His life focus aligns with Hummingbird's mission statement: “...desiring to leave the world a little better place than we found it, whether by doing a great job or by simply demonstrating kindness."
How Social is Your Social?
March 16, 2016
Holiday Inn, 12:00 PM
American Advertising Awards
March 5, 2016
Plan to arrive early Saturday to take part in a presentation put together by the Billings Ad Club at the Sip and Dip. From 4:00 PM to 5:30, Sip and Dip owner, Sandra Thares and her social media guru will let you know how they keep the Montana Mermaids in the national spotlight.
Thanks to the generosity of Banik Communications and the Wendt Agency, there will be complimentary limo service to take you from that presentation to the Country Club for the Awards Event and will also be available after the show to take you back to the Sip and Dip. You might as well travel like the RockStar you are.
Fondly called 3AM, American Advertising Awards Montana, the awards show will be at the Meadow Lark Country Club again this year. Awards are presented for work that achieved either Gold or Silver status.
3AM starts at 6PM with appetizers and no-host cocktails with music by Chuck Fulcher. The show starts at 7 with the finale being the People's Choice Award with live voting.
James Audun Moe
Manager, Creative and Information Services
The Boeing Company
February 17, 2016
"Beyond Brand. A behind-the-scenes look at the renowned Boeing brand"
Join us as James Moe gives us some insight into Boeing's centennial (this year) and then an overview of brand principles along with a couple of examples of big brands that do a good job of staying on top of the game. Next he will go into a deeper dive of the Boeing brand, their brand tools, and strategy. He will finish it up with some examples of their brand in action (ads, internal and external) and some photography.
James Audun Moe manages the creative team that supports Boeing’s brand and advertising and corporate communications teams in Seattle and Chicago. He has worked in marketing, branding, and social media at Boeing for the past fifteen years. A Montana native, James first learned marketing and leadership basics while herding sheep during summers on his family’s ranch near Martinsdale. He learned early that if you can convince a herd of sheep to buy into a goal, you can win over any audience!
James holds a Bachelor of Arts in History from the University of Montana and an MBA from the University of Phoenix. While he lives in Seattle, he spends as much time as possible with his family and friends where his heart is – in Montana.
Great Falls Tourism Director
February 3, 2016
Rebecca Engum has been coaching businesses in every stage of growth in every stage of their lifecycle for over 10 years. During her coaching career, she has worked with businesses in every industry on topics that include systems improvement, financial analysis, market research and goal setting. Rebecca has presented on topics related to Social Media, Employee Coaching, Conducting market research, inventory management and more. Rebecca is an Economic Development Finance Professional, a Certified Export and Trade Counselor, the 2011 Montana Small Business Development Center State Star, is a Certified Workforce Development Professional, an accomplished instructor for The Pacific Institute Investment in Excellence and Thought Patterns for High Performance 3.0 curricula, is a Certified GrowthWheel Coach, and a certified facilitator for the Edward Lowe PeerSpective Roundtable system. Now, as the Tourism Director for Great Falls Montana, Rebecca looks forward to the future and leading the work we all will be doing to grow Great Falls as the preferred choice for visitors, business travelers, and sporting events, in the City of Great Falls, Montana.
January 20, 2016
Jeff Patterson is CEO of Schoolhouse IT, a technology consulting firm in Great Falls, Montana helping businesses, schools and non-profits reach their goals through innovative and cost-effective uses of technology. Jeff and his team work hard every day on their passion: helping others reach their potential through the empowerment of technology.
Jeff was the Director of Technology at Great Falls Public Schools until going to work full time at his company in 2015. Prior to coming to Montana, Jeff was a senior manager and architect in software development divisions first at BestBuy.com headquarters in Minneapolis and then at Nike, Inc. headquarters in Portland.
Jeff and his wife are both Montana State University Bobcats and live in Great Falls with their two daughters.
January 6, 2016
Julie Bartkey Consulting is a culmination of 20+years of experience in media relations, journalism, event coordination and agency experience. An Emmy-Award winning journalist, she brings a unique skill set to her clients specializing in helping her clients craft and stay on message as well as coaching them on the fine art of conveying the message effectively.
Julie Bartkey is a native of Stillwater, MN and began her journalism career at KSAX in Alexandria, MN. She moved to Great Falls, Montana to continue her television reporter career, and eventually became news director for KFBB and KRTV. While in Great Falls, she also worked for the city as event coordinator for the Lewis and Clark Bicentennial Signature Event, which lead to project work at Banik Communications. Ultimately, homesickness set in and she moved back to Minnesota working for nearly 8 years as a television anchor and moderator for a non-partisan office, covering the Minnesota Legislature.
December 2, 2015
Art Taft takes a spin on the Wheel of Fortune with help from party volunteer Tia Dear and her co-hart Jean Vaskey. At $5 per spin of the wheel, Ad Clubbers put up $305, the club matches that as well as matching the $126 from 50/50 sales. A check for $862 was sent to the Children's Receiving Home on behalf of all Ad Club members.
The event would not be a success without the help of members stepping up to volunteer, thanks Callie and Max for help with set up, Norma and Kim for manning the registration table, Holly, Jennifer, Jack and Callie for selling 50/50 tickets, and Tia, Jean, Alex, Tricia, Ryan and Sandy for taking turns at the wheel. Of course someone has to lead the effort, special thanks to Joscelyn for being the board liaison and then stepping in as chair.
What did members win by spinning the wheel? A huge variety of items donated by other members. Thanks to Shining Mountain Images, Allegra Great Falls, Odyseey Tour & Travel, 1st Interstate Bank, Eagle Beverage, Wines by Wednesday, Embark FCU, Norma Ashby, Montana Federal, Chuck Fulcher and Stockman Bank. There may also have been a few items that formerly resided in the Ad Club archives, but each of those got some updates, like a wee bitty Crown Royal or a Hawaiian leis. It was all in good fun.
I also need to thank all the members that attended and made it a party. You having some fun will make Christmas a lot nicer for some kids that could really use our support.
November 18, 2015
Marci Burdick, Senior Vice-President of Broadcasting for Schurz Communications, did a great job giving our members some tools to deal with those challenging conversations including this. All conversations are easier if it is an ongoing dialogue, don't just talk to a staffer when you have bad news. Marci goes so far as to track conversations with some simple notes to make sure she is touching base with everyone.
Other great suggestions were to make sure you don't "pile on", a common mistake. Stay focused on the issue at hand. Start the conversation by asking questions, this gives you the other person's perspective and may give you more insight into the situation.
If the conversation is escalating too rapidly, it is ok to call a time-out. Don't let it get personal, take a breather to process the information and give all parties some time to cool off.
Marci Burdick, Senior Vice-President of Broadcasting for Schurz Communications. Jim Senst enthusiastically recommended Marci as a speaker after hearing her at the Montana Broadcasters Association meeting. Marci presents on a large number of topics, for us the title of her presentation is "That Difficult Conversation at Work", something we could all use some help with.
November 4, 2015
Holiday Inn, 12:00 PM
Tiffany (Van Heel) DeBolt has been described as a bright light, a ball of energy, and refreshing. She has an enthusiastic, can-do attitude that is contagious and is known for bringing positive results to the workplace. Tiffany has always found herself taking on various challenges under the sales, marketing, and design umbrella with great success. With leadership and creativity as her north star, she infuses transformative change into organizations. Tiffany brings a unique level of acuity to the process, preferring to view situations from unusual vantage points to create intentional outcomes. Her special gift for connecting with people and building relationships allows her to bring the best to your organization. After 5 years of preparation, Tiffany is thrilled to bring Ignite by Design into fruition.
M.A. in Organizational Leadership (Gonzaga)
B.F.A. in Painting/Design, Minor in Art History (MSU, Bozeman)
15+ years of sales & marketing experience
10+ in management & training roles
5+ in design consulting & facilitating roles
October 21, 2015
Holiday Inn, 12:00 PM
Ad Club members are the stars, specifically committee chairs, as they give an overview of their committee and invite you to join them. We have a number of committees that work together to make everything we do possible. They function thanks to the creativity and effort of each of you. Learn about each of them and then jump in.
October 7, 2015
You have heard the expression, "Under-promise and over-deliver", Kindi did that in spades. Content Marketing is what we all strive to do but are challenged to come up with quality content in the quantity required to keep our marketing fresh on a minute by minute basis. Kindi provided some great insight into how she keeps up at Funnelbox.
Kindi Lantz is Head of Marketing at Funnelbox, a video production and marketing agency in Portland Oregon that helps businesses strategize, create, distribute, and optimize video content at every stage of the funnel. Her specialties lie in content marketing, video analytics, and copywriting. She is a storyteller and produces high-impact content with a data-driven approach that fuels inbound marketing.
Kindi is a Montana native, growing up in Fort Benton. She attended both Florida State University and Portland State University where she graduated with honors. She holds degrees in Advertising Management and Marketing and is an active member of AMA and SEMpdx. Find her on twitter @Kindi_jo
September 16, 2015
Heritage Inn, 12:00 PM
hand-ful (noun) - A strong, confident, determined, active, compassionate, and/or adventurous woman.
Sense of humor REQUIRED.
Handful was founded in Portland, Oregon in 2006 by fitness enthusiast, Jennifer Ferguson. After years of searching in vain for a good sports bra, Jennifer decided to channel her frustration creatively. She designed and manufactured what she (and a lot of other female athletes) had been waiting for...the "perfect sports bra" that's versatile enough to wear from workout to weekend.
Today, Handful is a thriving business run by four women who share a passion for helping women everywhere lead lives that exceed their wildest dreams. We believe the world needs more dreamers and can-do spirits and a lot less negative, "no you can't" messages. We've made it our mission to support women, no matter what life throws their way.
Josh Turner in concert, September 2, 2015 at Centene Stadium. Two ticket levels, $30 for the grandstands or $40 to be on the field. Tickets available at Centene Stadium or online. Limited tickets are available so get yours now!
Opening for Josh will be Canadian Superstar Gord Bamford.
May 20, 2015
Meadow Lark Country Club @ 5:30
Thanks to everyone that worked together to build an amazing event. Tara "Letterman" Tronson with the Golden Ladies, Tom Wald with the Golden Gentlemen and Marty Wilcox with the Silver Medal Presentation.
Our newest Golden Lady is Julie McCamley. Her dedication to Ad Club is legendary, as are her accomplishments.
Our new Golden Gentleman is Max Smith, another long-time, hard working member.
This year's Mover and Shaker Award went to Scott Reasoner, in his first year of membership. Some of the highlights of his membership year include being a fantastic speaker at our BAM event and being a major player in putting the deal together to bring Josh Turner to town for a concert this fall.
The Silver Medalion went to the epitomy of the Silver Medalion criteria, Jim Senst. Jim has been in the radio industry for a long time yet still displays the same passion he started with.
Again this year we were honored with the presense of former honorees, Norma Ashby, Audrey Stratford, Stan Meyer, Barb Moe, Jack May, Dick Grieb, Mary Willmarth and Art Taft. Even though Dave Wilson was unable to attend, we were treated to his voice on the tribute tape that Marty put together for Jim.
The final Luck of the Draw drawing, using cards put in throughout the year. The winner of dinner and a night at the Grand Union Hotel was Bill Gue, a member that rarely misses any Ad Club activity. There could not have been a more fitting winner, congratulations Bill.
May 6, 2015
Holiday Inn @ 12:00
Not that campaign, even though it is just 80 weeks away. This is the campaign meeting for you to meet the folks that have stepped up to help direct Ad Club. We have a full slate running for the Board of Directors so be sure to come hear what each of the candidates has to say.
April 15, 2015
Heritage Inn @ 12:00
Great Falls College - MSU Advertising Class
The advertising class from GFC-MSU, led by Terry Dwyer, put together a pair of campaigns to address hunger issues in Great Falls. One is targeted toward parents to inform them about help that is available while the other campaign is targeting potential donors to help with the problem.
We all saw some media coverage last year that has some shocking statistics regarding homelessness and hunger in our school system. It is encouraging to see the next generation making a difference.
The students will be presenting both campaigns and would love to get some constructive criticism to fine tune the product. Much like the National Student Advertising Competition which is taking place in Boise on Friday, this is our local college making a difference right in our own backyard.
April 1, 2015
Named a 100 Top Thought Leader in both 2015 & 2014 by Trust Across America, Nan Russell is the author of four books including: Trust, Inc and The Titleless Leader. Her work insights column, Winning at Working, appears in numerous publications and she blogs for PsychologyToday.com on the topic of “Trust: The New Workplace Currency.” Prior to returning to her native Montana to pursue a life dream to write, Nan spent over 20 years in management holding executive positions in human resources, communication, marketing and line management – in roles transforming a corporate culture to heading a new subsidiary. Her career took her from a minimum wage employee to Vice President of multibillion dollar QVC. Today, she lives in Whitefish with her husband, Dan, and is an award winning author, international speaker, and President of MountainWorks Communications.
On April 1st, Nan will be sharing insights from her book, The Titleless Leader. The way people work, communicate, collaborate, and manage responsibilities has changed. Knowing how to create followership, build influence, operate with trust, and lead others, no matter your role, is now a business and workplace necessity. But, to do that requires a new kind of leadership: the titleless kind.
March 18, 2015
Meadow Lark Country Club
Michael L Morrison, is a former ad club member and Great Falls resident who led marketing for D.A. Davidson until 2014. He is now a marketing and management consultant with more than twenty years’ executive experience helping financial services companies with strategic marketing and communications solutions for the wealth management, capital markets, specialty finance, private equity and venture capital businesses.
Michael works with CEOs and other C-suite executives to discover the extraordinary characteristics that set their companies apart, then partners with business units to design and implement marketing strategies that make a difference for companies’ cultures and bottom lines.
Michael has also worked with companies in the travel, hospitality, health & fitness and high tech industries. He serves clients across the U.S. and abroad from offices in Portland, Oregon.
March 7, 2015
Meadow Lark Country Club - 6:00 PM
2015 American Advertising Awards Show
Click over to the Addy Awards page to see some of the fun we had at the event. While you are there, you can take a look at the Winners Book. Congratulations to everyone that participated.
One of the projects we do each year is the American Advertising Awards. We are the Montana Portal for this national competition. The awards show is like the Grammy Awards for creatives. Those of you that have been to the show know what an energized evening it is. Put a couple of hundred creative folks in a beautiful environment, hand out some silver and gold and see what happens. This will be our first meeting in March. Ad Club members get free admission as well as a couple of drink tickets, can you spell WIN? Of course you can, and if not I just did it for you.
February 17, 2015
Great Falls College - 8:30 AM - 2:30 PM
Our 3rd Business, Advertising and Marketing Event
Again in keeping with our mission statement, we invite 100 High School juniors and seniors for our members to give some real world information regarding careers in our industry. Our first session was February 11, 2014, our second October 14, 2014 and now we will take the information from those two events and continue to massage the process to give the attendees the most benefit. We do this at no costs to the school district even picking up the tab for lunch, transportation and substitute teachers.
February 18, 2015
Holiday Inn - 12:00 PM
Executive Vice President of Club Services
Joanne Schecter joined the staff of the American Advertising Federation in 1993. As executive vice president of AAF club services, she oversees the success of the 200 AAF member clubs nationwide.
Joanne has extensive experience with association management and uses this background to write, manage and conduct training seminars and workshops on strategic club management. Joanne manages the AAF club services department, which is responsible for the services and benefits available to AAF member clubs. Joanne also oversees the success of the National American Advertising Awards Competition. In addition, she is the staff liaison to the AAF Council of Governors, National Ad 2 and the Executive Directors network. She also works closely with the AAF National Board of Directors.
Joanne brings the member perspective to her position in that she first became involved with the AAF network over 25 years ago as an AAF member. She served on the Board of Directors for the Utah Advertising Federation where she was elected Club President in 1988. Under her leadership, the Utah Advertising Federation was honored as the AAF Club of the year in 1989. Joanne was subsequently named President of the Year.
From 1990 to 1993, Joanne was the executive director of the Advertising Club of Los Angeles where she managed this major market club serving over 1200 members. In 1993 Joanne was responsible for the club taking top honors as AAF Club of the Year.
Joanne’s professional career includes experience as Account Executive for advertising agencies Borders, Perrin and Norrander/Seattle & Salt Lake City and Harris & Love Advertising/Salt Lake City and as director of promotions and public relations for Dixon Paper Company,
Salt Lake City.
Joanne will be at BAM on Tuesday to observe and then give us an update on the National AAF on Wednesday.
February 4, 2015
Heritage Inn - 12:00
Mike Gold - MSU - Bozeman, NSAC Team Advisor
Our mission statement lists education as a primary focus for our organization. One of several methods to accomplish that objective is through the National Student Advertising Competition. This year the board voted to invest in college students that are competing in the AAF sponsored competition. Our speaker, Mike Gold, is the advisor to that very successful team.
Mike Gold has close on 35 years experience in marketing and advertising. He started his career in London and then embarked on a world tour from which he has never returned.
Mike has held the titles of President, CEO, and Worldwide Account Director for a number of global advertising agencies including Saatchi & Saatchi (London, Auckland, New York and San Francisco), BBDO (New York), Publicis (New York). Mike has handled the global advertising needs of companies such as British Airways, Heineken, FedEx, M&M Mars and Hewlett Packard.
Ten years ago after a life of globe hopping involving more than 70 countries, Mike decided (actually his wife decided) to settle in Bozeman MT. After 6 months of fishing and golf, Mike needed to go back to work, he was appointed as an adjunct professor of marketing at Montana State University where he teaches classes in global marketing and advertising. Mike is the advisor to the Ad Club team that represents Montana in the National Student Advertising Competition. Mike is also the CEO of Flying Horse Communication.
January 21, 2015
Heritage Inn - 12:00
Lisa Grace - 1Montana
We were fortunate to have a group of students at our November 5 meeting. Lisa is coming back with a student to give us some insight into the One Montana. Lisa Grace joined One Montana in 2011 as Program Director and has served as Executive Director since fall of 2013. Prior to that, Lisa spent over 9 years at Montana-PBS as Membership Manager and then Director of Development. Lisa is an alum of Leadership Montana class of 2011 and the Northwestern University Media Executive Leadership Program. She is a member of the Bozeman Sunrise/Sunset Rotary and former chair of the national PBS Development Advisory Council and the NETA Council for Development Professionals. She holds a B.S. in journalism from the University of Colorado and lives in Bozeman with her husband and son.
January 7, 2015
Heritage Inn - 12:00
Rocking the Red Socks Meeting
Updates from all the committees with opportunities for everyone to pick one they would like to help on.
Board of Directors: Four on the Exec and nine directors. Julie McCamley, as Immediate Past President heads up the nominating committee. They will be putting a slate together to fill the 2nd VP position as well as three directors which have 3 year terms. Members must have been in Ad Club for two years to run for the board. To run for Exec, members have to have been on the board for for two years. If you would like to be considered for an open position, please contact Julie. Her email address is firstname.lastname@example.org.
Luck of the Draw: At the end of each meeting we draw for some prizes. Carey Gray is the chair of that committee. She is always on the lookout for prizes. One cool thing about donating a prize is that it is a great way to spread the word about your group or organization. You can reach Carey via email, email@example.com.
Holiday Event: Committee-chair is Linnette Haman. The first Wednesday in December, her group organizes a networking event to welcome the holidays. We have a variety of ways to donate money, all the donations are doubled and the proceeds donated to a children's charity. Over the last two years we have donated $2702 to the Children's Receiving Home.
American Advertising Awards: Chaired by Callie Moss, this group organizes the Montana portion of a national program to recognize outstanding advertising. From gathering entries, to selecting judges and putting on the awards show, they do it all. The big need for assistance comes at the judging and the show. Contact Callie, firstname.lastname@example.org.
BAM: Committee chair, Julie McCamley puts two events together each year, one in the fall and one in the spring. 100 high school juniors and seniors come to GFC-MSU to hear Ad Club members give some real world experience into potential careers in the advertising industry. She is always looking for speakers and help with organization. Contact her at email@example.com.
Celebrity Celebration: This committee puts together one of our major fund-raisers each year. Building on a legacy laid down by Norma Ashby, Julie Levines's committee is in the planning stage for our next event. Contact Julie at, firstname.lastname@example.org
Panels Committee: The Ad Club owns 266 panels that we rent to artists or organizations to create displays. The next event will be the Advertising Awards show followed by the Out West Art Show. Contact Chuck Fulcher, email@example.com to join in the fun.
Colors of Fall: Our annual art show now in it's 4th year. Late October, 60 artists gather at the Exhibition Hall at ExpoPark. Committee Chair Holly Kopeikin is still massaging the process to make it a win/win for Ad Club and the artists. Planning for next year starts just as our club year is ending with a few meetings in the summer and then execution in the fall.
A great time was had by all. A number of our members donated prizes for the Wheel of Fortune, including:
Central Restoration and Cleaning
Montana Federal Credit Union
Wines by Wednesday
KFBB - ABC - FOX
Member Driven Technology
The Great Falls Voyagers
The Great Falls Tribune
Shining Mountain Images
Their generosity allowed us to raise $315
The winners of the 50/50, through a carefully planned LLC, were Jack May and Linnette Haman. All that effort was for bragging rights only as they donated the $172 back to the pot.
Some addtional donations brought the total to $605. Ad Club matched that amount so we were able to send $1210 to the Children's Receiving Home in time to make a difference for the Christmas Season. Thanks to everyone that donated prizes, cash and attended the event.
December 3, 2014
Holiday Inn Lobby - 5:00 PM - Infinity
Holiday Event, Food, drinks and fun all for a great cause. What ever money we raise while having fun, gets matched by GFAF and a nice check goes to the Children's Receiving Home. What could be more about Christmas than that?
Mark relies heavily on Social Media to promote his business. He makes a solid time commitment every day to create shareable media. By that he means photos and videos that are interesting enough to be picked up and promoted by other sites. He and his partner each spend up to three hours a day creating and placing content.
His advice was to create a schedule for yourself and then stick to it. If you want to start small and only post once a month, that is fine, but stick to it. When you see small successes that will encourage you to post more often but be consistant.
November 19, 2014
Holiday Inn @ 12:00 PM
Speaker: Mark Raisler, Owner of Headhunters Fly Shop
Mark is a co-owner of Headhunters Fly Shop, and a longtime Missouri River guide and outfitter. Mark claims the Missouri River courses through his veins, and you will not find another angler with more devotion to the Mighty Mo’, or more knowledge about it’s history, fish, hatches and people. Mark is a “teaching” guide, and spends many days showing his guests the intricacies of downstream dry fly presentations. How do you market a business to an international demographic? How do you produce a product despite Montana weather? How do you corral a group of "independent thinkers" to provide a consistant experience? These answers and more.
November 13, 2014
Location: Mansfield Center
Great Falls, Montana
An Evening with Bob Newhart
Norma is hitting the circuit, check out her KFBB interview.
Caitlin walked us through and interesting path to get from a ranch in rural Montana to her current position as a graphic designer for Hornall/Anderson in Seattle. We were joined at our meeting by students from 1Montana and while Caitlin's comments no doubt inspired young people with their entire future ahead, it was also inspirational to everyone else. One of my favorite comments was that she credited her parents with instilling a strong work ethic in her at an early age. A work ethic she takes with her to every endeavor, studying in Italy while in school, as a violinist with MSU's orchestra or touring through Russia.
That same intensity drives her every day in her career. You can see from the photo below that Caitlin spoke to a packed house.
November 5, 2014
Holiday Inn @ 12:00PM
Speaker: Caitlin Field, Graphic Designer, Hornall-Anderson
We heard from Jack Anderson of Hornall-Anderson a couple of years ago, fantastic presentation. But what about the folks that make it happen, the leprechauns, the menehunes? What is the inside scoop? Caitlin was born and raised in Townsend, MT, graduated from MSU-Bozeman, interned at Mercury and then Hornall-Anderson, ultimately getting hired at H-A. What is it like at a huge agency in a giant city? What are some coping tools that one developes when your environment changes so drastically. What did MSU do right to prepare her for H-A?
Our third annual Colors of Fall was almost like starting over. A new few structure and a diverse collection of artists. The goal was to have something for everyone. The front row had a traditonal painter, a carver, a photographer and a fiber artist.
Portal Gallery put in a beautiful display of a variety of mediums. That piece you see in the back on the easel weighed too much to try to suspend.
October 24 -26, 2014
Montana Expo Park - Exhibition Hall
The 3rd Annual Colors of Fall Art Show and Expo. Over 60 artists with work for sale. Learn more:
Nicole did an amazing job giving us a look into the world that she flourishes in. Hard to imagine an email list with 6 million subscribers. Cutting deals with Pandora or Amazon. One interesting problem she has is knowing what month or year it is as everything she is working on is for a future release.
October 15, 2014
Meadow Lark Country Club - 12:00 PM
Speaker: Nicole Dowson
Nicole is a Great Falls native, and graduated from the University of Montana with a Marketing degree. Looking to make it in the big city, she moved to Nashville, TN to launch her career in adverting. For the past four years, she has worked in account services and strategy for several of Nissan’s ad agencies, including Zimmerman Advertising and Epsilon. Nicole’s range of experience includes working on TV, digital, direct mail, and email campaigns.
Wanting to return to her Montana roots, in May 2014 she moved back to Missoula, and was able to keep her current gig as Account Supervisor with Epsilon. She now splits her time between her home office in Missoula with a view of Mt. Sentinel, and the Epsilon offices in Chicago and Nashville.
About 70 students from a variety of outlying schools came to Great Falls to get some insite into careers in advertising. Sims brought 24 students. Each of the schools prepared a commercial that one of their students read live on the air with Troy Mellinger.
Kristen Cates sent a tweet to herself from the event, she had put her account on screen before sending the tweet so everyone could see it arrive. Rion tweeted a photo to her account as well. That page stayed open on my computer for the rest of the day. When I went to close the window, I noticed that she had received 366 tweets throughout the day. Amazing to try to stay ahead of that stream.
Chuck Fulcher created a logo for a school pantry with input from the attendees. Several taglines were suggested along the way. Chuck noted that the adults had a tough time staying out of the process.
Amy Musgrove, a personal trainer from the Peak, tried to counter the effects of sitting for long periods of time with a quick workout just before lunch.
Shannon Newth got us back in the swing right after lunch with a great video tour of KRTV. She is filling in for Devonte' so has to be at work by 3:00 AM. We are grateful she even showed up, let alone record a great video to show. Heath Heggum gave the GM's perspective and has seen the industry from just about every level in a fairly short period.
Closing out the day was Nicole Dowson, a Great Falls native that interned for a large agency after graduating from U of M. She landed a job at that agency working on the electronic side of the Nissan account. She is able to oversee a staff of 30 in Chicago, Dallas and Nashville from her home in Missoula. She spends lots of time in the air and living in hotels as part of the cost of living where she wants to. She gave the attendees a great insight into the world of the large agency.
October 14, 2014
Great Falls College - MSU
8:00 AM - 2:30 PM
Featuring presentations from:
Troy Mellinger - STARadio
Kristen Cates - Great Falls Tribune
Rion Sanders - Great Falls Tribune
Chuck Fulcher - Lodestone Advertising
Shannon Newth - KRTV
Heath Heggum - KRTV
Nicole Dowson - Epsilon
October 1, 2014
Holiday Inn - 12:00 PM
Get Jiggy with a Committee
October 1, Holiday Inn, Noon o'clock
So what is the skinny on all the work that our committees are doing that make things happen in Ad Club? October 1 you will get to hear the inside scoop and have an opportunity to dive in.
Committees give you an opportunity to pursue an interest that you may not practice in your vocation. For example, here is a banker playing the role of a photographer. Not sure if we can let a photographer play the role of a banker but I am willing to give it a shot, so to speak.
We seem to have a propensity to label our committees with initialisms, COF, BAM, 3AM, oops, BAM is an acronym. You will learn the inside language and confuse and perplex everyone around you. I have been doing it for years.
We also have some with real names, like the Executive Committee, Public Service Committee, Panel Committee and Celebrity Celebration Committee. Notice how all of them have something in common. That's right, they all end in Committee. Sometimes the truth is stranger than fiction. All of them work together to make amazing things happen.
Here the COF Committee meets at the MLCC to map out details for our amazing art show in October. We took a bold step this year and moved the Colors of Fall to...fall. I know, shocking, but that is the kind of decisions that get made at these meetings. This photo was staged, we sat at a table covered with adult beverages making it appear they are ours. Good news is that we drank the props after the shoot.
September 17, 2014
Heritage Inn - 12:00 PM
Speaker: Jeri Mae Rowly
Join us September 17th for a presentation that is part cattle drive, part pep rally and part graduate school stress seminar. During “When Times are Tough … Cowboy Up” you’ll discover how cowboy heritage and modern science converge to provide powerful tips and tools to help you: Bust Your Stress, Round Up Resilience, and Growing in Grit & Gratitude.
This Saddle Maker’s Daughter weaves together her unique humor and storytelling skills to share Western Wit and Wisdom for the Workplace™. She’s helped businesses, nonprofits, schools, government agencies and associations improve leadership, change management, project management, sales, marketing, communications, and customer service. Jeri Mae has served as president of “almost every organization I’ve belonged to since Lively Livestock 4-H.” She is a Past-President of the National Speaker’s Association’s Mountain West Chapter serving professional speakers in Idaho, Utah, Montana, and Wyoming and serves on the Board of the Richfield, Utah Chamber. She has also served as president of her Chamber of Commerce, Faculty Senate, Convention and Visitor Bureau, Society of Human Resource Managers, and the Montana Speakers Network.
September 3, 2014
Holiday Inn - 12:00 PM
First meeting of the 2014 -2015 Club year
Speaker: Tom Jacobson
Tom Jacobson joined Rural Dynamics, Inc. (RDI) as Executive Director in September of 2003. His responsibilities include providing strategic direction for the development and administration of RDI initiatives, programs, policy agendas, and public relations efforts. He has led this 45 year old non-profit agency into expanding its financial counseling programs to assist consumers as they move along an economic continuum from dependence to independence. Tom is also a current legislator in the Montana House of Representatives and was assigned to Taxation, Health and Human Services, and Fish Wildlife and Parks committees in the latest, 63rd session.
Tom and his team turned a 45 year old agency on its head, figuring out what it took to be current. Every concept was worth exploring to come up with the right mix for today's environment. "Thinking outside the box" doesn't even come close to describing this process. Tom also spent time in Africa and learned some quick lessons about himself and others. You will leave this meeting ready to take on any challenges.
Tom is married to Charity Jacobson and together they have three children at home and three in college and on their own. In what spare time they have they enjoy hiking, camping, fishing and most anything that keeps them outdoors.
Once again I got way more than I expected with Thor's presentation. I knew the information about the Tailgater would be interesting but I wasn't expecting a valuable life lesson to go along with the marketing plan. Thor shared his motivation with us, his nine-year old son. More than a device that allows you to have a great set-up for tailgating, it illustrated to his son that if you work hard you can make your dreams come true.
April 2, 2014
Great Falls native, Thor Swensson, the inventor of the Tailgater, will discuss the process that led to national promotion of this unusual device. From endorsement by aNASCAR driver to a trip to the Shark Tank, hear about the highs and lows of the process.
Sarah wowed the crowd with her story of how Red Ants Pants came to be. Take a great idea and a ton of hard work and the next thing you know, you are a great success.
March 19, 2014
Meadow Lark Country Club
Sarah Calhoun grew up on a farm in Connecticut and received he degree in Enbionmental Studie from Gettysburg Collee. After five years working outdoor education jobs, including instructing for Outward Bound and leading trail crews, she was rather fed up with wearing men's work pants.
She moved to Bozeman in 2004 where she purchased a copy of How to Start a Small Business for Dummies. Upon learning what a business plan was, she promptly wrote on, started designing pants, and Red Ants Pants was born.
Wanting to live in a rural Montana ranching twon, in 2005 she moved to White Sulphur Springs and set up her hoffice, storefront, and distribution center in an old historic saddle shop. In October 2006, she opened the doors to the first ever company dedicated to making work pants for women. Finally…workwear for women!
The evening was great success, in spite of Mother Nature dropping a frigid blanket over the entire state. We had a great turnout of enthusiastic creatives. Six students from MSU-Bozeman came with Meta Newhouse, who won gold in the professional category. There are photos from the event on our Addys page.
When: March 1, 2014
Where: Meadow Lark Country Club
What: The 2014 American Advertising Awards, Montana Show, celebrating the best work in our industry from 2013. Come see what your peers are doing and pick up your trophys for what you are doing. Advertising professionals from all over Montana will be here to see who did what. If you were there last year, you know it was a kick, if not, don't be kicking yourself for missing AAF - Great Falls coolest party!
I don't think we could have found a more knowledgable individual to get us up to speed on Twitter and social media in general. Luis used some great examples of work he is doing for the AAF - Seattle group to get the wheels spinning as we incorporate more social media into the club's marketing as well as member's other organizations.
When: February 19, 2014
Where: Holiday Inn
Topic: Social versus Anti-Social Marketing
Who: Luis Antezana
What: How about a common sense guide to the new realities of social media, twitter like you mean it! Tara and I got to hear Luis on a panel at the Western Regionals and knew he was the right messenger for this very important, yet confusing, topic. Some members are of the opinion that I have an overly-extensive vocabulary, Luis makes me sound like a drooler.(He is crazy smart)
What an amazing day. We had approximately 100 students from local schools that piled into the Heritage Hall at 8:30 that morning and listened to 16 presenters give them insight into their careers. From Dr. Wolff's opening welcome, to Julie McCamley's close, the speakers did a great job.
When: February 11, 2014
Where: College of Great Falls - MSU
Who: Real World Business, Advertising and Marketing presented by the members of the Ad Club
What: A full day of speakers addressing 100 High School students with real world examples of career choices and skill sets they need to be developing to succeed in those fields.
Dr. Moe was amazing. She told the story of her upbringing and how often a happenstance event changed the direction of her life and everyone around her. Sometimes, what seemed like a disaster, opened a new door or made a new connection that yielded a wonderful outcome. Even the way some people, like her Dad, viewed an incident, shaped the reaction.
When: February 5, 2014
Where: Heritage Inn
What: Member meeting
Topic: “Tell-tale Hearts”
Who: Dr. Mary Sheehy Moe: Mary Sheehy Moe retired in 2010 from a 38-year career in education, beginning as a high school English teacher and ending as Montana’s Deputy Commissioner for Two-Year Education. She now chairs the Great Falls school board and the advisory board for the Mansfield Center for Performing Arts and Great Falls Public Schools board of trustees and serves as a court-appointed special advocate for neglected and abused children. She is married to Great Falls native Duane Moe, a retired special agent for the US Forest service. They have three grown children and two grandchildren.
If you have heard Dr. Moe speak before, you know you are in for a treat. No one displays more knowledge and passion about public education than Dr. Moe.
Well there was a little panic as more people came in than I had expected, even with the hotel bumping the count by 15%. We added seating which gave the room a cozy feel.
Dr. Luke instantly connected with the audience and continued to build that connection throughout her presentation. At one point she asked the attendees to rate their job satisfaction on a scale of 1 - 10, write it down and turn it in. I had a member comment to me later that it made her think about it in a way that she had not done before. Dr. Luke did a great job putting an amazing amount of information into a 30 minute presentation.
She followed that up with a two-hour presentation later that afternoon. The extra time allowed her to drill down much further. She made numerous supporting references and could include video clips to further explain concepts.
When: January 15, 2014
Where: Holiday Inn, Aronson Room
What: Member meeting, this is the third Wednesday of January, no meeting on the first Wednesday as that is January 1, 2014.
Who: Dr. Melissa Luke
"Advertising is a Game & Mind-set Wins Each Time You Play"
Dr. Luke will be presenting concepts from her amazing book, Life in the World of Yomo: Start the Adventure to Your Perfect Calling. Life is too short not to enjoy every day. Dr. Luke will give you tools to make the changes to get the most out of work and life.
Her message is too important to limit it to 25 minutes at lunch so she has agreed to do a 2-hour session at the Cameron Auditorium on the Benefis East Campus. Admission is FREE for Ad Club members but seating is limited. Call the office today at 761-6453 or send an e-mail to me to reserve tickets. Non-Ad Club members will be $15 a ticket. This event will be full so call early to make sure you aren't standing at the door with a sad, puppydog face.
This was a crazy good time. Holiday Committee, led by Linnette Haman, somewhat followed by Kris Holmlund, Kassie Longfellow and Shannon Wyatt, under the watchful left eye of board liaison Kristine Schow (she saves her right eye for more complicated adventures), put together a great event. Lots of folks turned out to participate. The Holiday Inn put out a 3-mile long buffet of lots of fun foods. Beverages were flowing, members were figuring out how to game the system, all good. We had a "Wheel of Fortune" courtesy of our friends at KRTV, with all kinds of prizes at $5 per spin. Ad Club matched that amount as well as the amount raised through 50/50 ticket sales, but wait, there is more. Ryan Jordan and Max Smith won the 50/50 pot, complicated, don't ask, but the super-cool part is that they donated the money back and it all went to The Children's Receiving Home, $1,492 worth of help for a great group. Carrie Galvez from the Children's Receiving Home was there to let us know what our help meant. She also sent a nice letter after the event, PDF is here. Now that is what Christmas is all about!
When: December 4, 2013, 5:00 P.M. (Holiday Evening Event)
Where: Holiday Inn, front lobby
What: Nice, relaxed networking event to celebrate the season with your friends in Ad Club. Admission is free, even for your guest. We will have a few opportunities for you to toss some dollars in a jar, all proceeds will be matched by Ad Club and a check in all of the member's names will be given to the Children's Receiving Home in time to spread a little Christmas cheer in the lives of some kids that really need it.
Shannon Wyatt of the Meadow Lark Country Club, arranged for us to be downstairs in the Grill Room. It had a great feel, cozy for 75 people. Ad Club's great friend, Marty Severson loaned us an 8 foot by 10 foot screen so we could continue in the "go big or go home tradition". The screen provided enough real estate to do justice to the Smart4Two commercial from Barcelona featuring a soundtrack by Jack White. The theme of the meeting was teamwork, an easy theme to illustrate as our members do it every day. Norma Ashby gave a wrap-up of the Cosby event with an electronic reveal of the amazing net income. The new Colors of Fall chair, Ali Winberry, gave a status report for the coming year, changing the date of the event to October, per multiple artists request. Linnette Haman and the Holiday Event committee invited everyone to attend that event on December 4, 2013 from 4:00 PM to 7:00 PM in the lobby of the Holiday Inn. We are raising money to give to the Children's Receiving Home, what could symbolize Christmas more than that. Julie McCamley finished the meeting by unveiling the new Team Ad Club hat that she presented to the members of the Colors of Fall and Celebrity Celebration committees as well as the Board of Directors. Lots of positive feedback after the meeting, just goes to show, you don't want to miss a single meeting.
When: November 20, 2013, 12:00 P.M.
Where: Meadow Lark Country Club (I told you to pay attention)
What: Member Meeting
Speaker: Business meeting, updates on Cosby et all.
An epic day for Ad Club. So many stories to tell from members interaction with a legend. Some members unknowingly provided fodder for his performance that night. "Montana" is his new name for his wife. Rather than explain that, just take it as a positive.
Great Falls turned out in big numbers, over 1700 folks laughing for two hours. Bill Cosby made me think that apparently I am a 76 year-old black man, as I live the scenario he described.
When: Thursday, November 14, 2013
Where: Mansfield Center
What: An Evening with Bill Cosby
Join us at the Mansfield Center for an evening you will be telling your friends about for years to come. The incomparable Bill Cosby, on stage in Great Falls. Brought to you by Ad Club in it's Celebrity Celebration series.
Christal Gammill, our district Governor brought Linda Orcelletto, the district Secretary, with her. They did a cool tag-team approach to explain the benefits of our national association. By being a member of AAF-Great Falls, all of our members are also members of our national organization, the American Advertising Federation. The dues for that membership are forwarded by the local group. Benefits include access to a "Members Only" portal on the AAF website, discounts with industry suppliers, and lobbying efforts on our behalf to name just a few.
In other news, I fell for Julie's story about giving the RockStar award to Annie, Kristine and Tara for giving up their weekend to attend the Western Regional Conference as well as the myriad of other projects they help on. I built the animation, adding a few more layers, "Caution, NickleBack Ahead" seemed funny to me. Little did I realize that I was the recipient. Embarrassed and flattered at the same time is a strange mix. Thank you to them and the entire club for allowing me to enjoy coming to work every day.
When: November 6, 2013, 12:00 P.M.
Where: Heritage Inn
What: Member Meeting
Speaker: Christal Gammill, the Governor of AAF District 11, she is the top of the heap. Christal lives in Boise, Idaho but travels the country looking out for the interest of District 11 on a national level. In the time she is not volunteering her time for AAF, she works for the international Ad Agency, Publicis. She was a participant in the AAF's National Advertising Student Competition and then worked her way through the heirarchy to be at her current position. Christal will give you some insight into what your AAF membership means on a national, regional and district level.
On a side note, the board of AAF-Great Falls has started sending representatives to our district and regional meetings. The last two were held in Boise and Christal was part of the team that made everyone from Montana feel so welcome. This is a great chance to return the favor.
A clear, cohesive message is what Mark advocates for the Museum of the Rockies and that is the message he delivered at our October 16th meeting.
He ran through a series of previous ads that looked like seven people were operating on their own. Then came MOR, and MOR, and MOR. Driving home the point that the Museum of the Rockies was more than a dinosaur museum. Showing the variety of exhibits but always with a consistent theme. As Mark said, it always comes back to Marketing 101:
Where are we?
Where do we want to go?
How do we get there?
An excellent presentation that was well received by our members.
When: October 16, 2013, 12:00 P.M.
Where: Holiday Inn
What: Member Meeting
Speaker: Mark Robinson, marketing director of Museum of the Rockies. Mark used to work for agencies in Memphis and Atlanta but came to Montana each year. He was determined to make Montana home, some sort of aversion to making money I suppose, at any rate he was able to take over the marketing for one of the Crown Jewels of Montana, the Museum of the Rockies. Just prior to coming to speak to our club he was busy shipping a dinosaur to the Smithsonian. I don't suppose you would Fed-X it since it is 65 million years old, a couple of more days shouldn't mattter. I am sure he will have some tales to tell.
Carol Bradley did a great job describing the current state of the publishing world. More authors are getting published than ever before. She also spelled out that it requires a lot of preparation before you approach the publisher. You must flesh out your idea and show your abilities.
Norma Ashby was able to report that there are less than 100 tickets, out of 1700 left, all the higher priced seats are sold.
Max Smith and Kathy Lear gave a wrap-up report on the Colors of Fall Art Show and Expo. Artists reviews gave high marks to members of Ad Club for attitudes and helpfulness. To Max and Kathy's surprise, they were presented with well deserved RockStar Awards.
When: October 2, 2013, 12:00 P.M.
Where: Holiday Inn
What: Member Meeting
Speaker: Carol Bradley, nationally published author and nice person. Carol just finished her second book. She learned a lot with her first book and can share some of the changes to the publishing and marketing of the second non-fiction tome. As they say, "Education is what you get when you don't get what you want." Learn from Carol's experience so you won't have to relearn when you publish your book, we all have one inside us.
We started this meeting with the Guiness commericial featuring the basketball players in wheelchairs. Great visuals for the concepts of loyalty, dedication, friendship and celebration.
Speaking of celebration, the planets came into alignment and we had a member whose birthday fell on a meeting date. Chuck Fulcher, we had the Beatles sing him happy birthday, had giant flames from that many candles and fun was had by all.
When: September 18, 2013, 12:00 P.M.
Where: Holiday Inn
What: Member Meeting
Speaker: Aaron Draplin for Draplin Design out of Portland, USA. Aaron did a great job, really bringing home how important it is to bring passion to your work.
When: September 13, 14, and 15, 2013
Where: Montana Expo Park, Exhibition Hall
What: 2nd Annual Colors of Fall Show and Expo
Following up on the success of the 2012 Colors of Fall, Kathy Lear, Max Smith and an entire committee of volunteers put together and even bigger and better show this year. The VIP party on Friday night was a very elegant affair. Kristine Schow and her committee really turned the Exhibition Hall into a showplace. The artists seemed relaxed and visited with everyone as they wandered through the exhibits.
The Chamber of Commerce kicked things off with a ribbon cutting. The highlight on Saturday was the announcement of the winners of the Budding Artists competition.
Plans are already underway to make next year's show an even bigger success. Thanks to all the volunteers that made this a reality.
We started the meeting with a video clip from Madison Rising playing the National Anthem that had everyone on their feet. Next was a dignified plaque for our outgoing President, Callie Norheim. Followed by a bit of a Callie roast featuring Rhett in drag and those two lovable midgets, Chuck Fulcher and Ryan Jordan. We closed the roast with 18 of our past President's adding to Callie's scarf collection. It was an impressive sight to see 18 years of Ad Club leadership on the stage at one time.
Our new President, Julie McCamley, did a little housekeeping with an update to the bylaws and then started calling names to give gift certificates away. Tracy Houck brought "Arts on Fire" tickets to give away and Julie matched her with "Colors of Fall VIP tickets.
The Education initiative which will involve all of our members was unveiled and met with great applause. It is a great way to use the club's expertise to give back to the community.
18 new members were introduced including the gang of eight from KRTV. Welcome.
The weirdest thing of the meeting was the amount that was given away for the 50/50...it was $50.50, wowser!
When: September 4, 2013, 12:00 P.M.
Where: Heritage Inn (not a typo, we are mixing it up a bit this year so be sure to check the schedule for the meeting location)
What: First member meeting of the 2013-2014 Ad Club Year
Speaker: No speaker for this meeting but there is lots of housekeeping to do for the coming year. Updates on committee progress through the summer. Plus lots more.
Welcome back to Ad Club and a brand new year with ambitious goals that only the movers and shakers of Ad Club could accomplish.
Marlene did a fantastic job, 172 people attended the event and she seemed to connect with each of them. Thanks to Mark Willmarth at Vison West for putting this together.
When: August 14, 2013, 1:30 P.M. to 5:00 P.M.
Where: Holiday Inn, Aronson Room
What: STOP WORKPLACE DRAMA workshop
Join us as professional speaker and author Marlene Chism shows you how to identify the three components always present in drama so you can eliminate drama at the core and reclaim your peace and prosperity. To learn more visit www.stopworkplacedrama.com or www.marlenechism.com.
Ad Clubbers heard Mark Willmarth give a presentation based on Ms. Chism's concepts and now Ad Club and Vision West are working together to bring her to share her knowledge in a seminar environment, much more than Mark could cover in his luncheon presentation. Tickets are $45 each or a table of 8 is $340. Call the Ad Club office at 761-6453 to purchase your tickets today. This is getting close almost 150 tickets sold so far, make sure to get your ticket ordered.